Jobs in Tanzania

Base Management Specialist Job VVacancy at Vodacom Tanzania

Base Management Specialist Job VVacancy at Vodacom Tanzania

Base Management Specialist Job VVacancy at Vodacom Tanzania

About the job


Role purpose:

Support and execute base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g data up-sell initiatives, tariff migration initiatives

The primary responsibilities of the role are therefore to manage

  • Conduct CVM campaigns to drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc…) and monitored to achieve intended campaign objective
  • Support on day-to day base management reporting and conduct analysis to drive initiatives
  • Plan and support all the BTL SMS communications

Key Accountabilities

  • Execute E2E campaigns on cross-selling, upselling and base management initiatives
  • Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports
  • Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance
  • Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights
  • Prepare and ensure successfully execution of weekly SMS communication calendar
  • Support driving M-Pesa initiatives to increase penetration of M-Pesa users

Core Competencies, Knowledge And Experience

  • Excellent analytical and logical reasoning skills translated from consumer insights
  • Excellent communication skills
  • Strong stakeholder management skills
  • Ability to anticipate customer, competitor and market dynamics
  • Able to challenge the status quo

Must have technical/professional qualifications:

  • 2+ years’ experience in customer value management programs
  • Bachelor degree in Computer Science, Statistics, Actuarial Science, Telecommunications or IT
  • Strong analytical skills and business acumen
  • Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
  • Telecommunications experience would be advantageous
  • Experience in coding with Python, JavaScript environment is an added bonus


  • Modern Marketing Leadership
  • Data Analytics and Insights
  • Campaign Development and Management
  • Always on Marketing
  • Business and Commercial Acumen
  • Product/Solution Proposition Strategy and Design
  • Customer Centricity
  • Segment Strategy and Planning

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.


© AjiraMpyaZone • 2022-23

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